Italian Wine Shop
The Ferrari myth begins with a man, Giulio Ferrari, and his dream of creating a wine in Trentino that rivals the best French champagnes. He is a pioneer: he was the first to recognize the exceptional suitability of his region and he was the first to spread Chardonnay in Italy. He begins by making a few select bottles, obsessed with quality. 1952 Having no children himself, Giulio Ferrari is looking for a successor to whom he can confide his dream. From among the many candidates, he chooses Bruno Lunelli, a wine merchant from Trento. Thanks to his passion and entrepreneurial talent, Bruno Lunelli manages to increase production without ever compromising on quality. Bruno Lunelli passes on his passion to his children: under the direction of Franco, Gino and Mauro, Ferrari becomes the leader in Italy and the Italian toast par excellence.Marcello, Matteo, Camilla and Alessandro lead the company with the aim of innovation that takes the direction of tradition, making Ferrari a global ambassador of the Italian way of life. Custodians of Ferrari's hundred-year history, the Lunelli family sees its own horizon in continuous research and experimentation. Thus, the experience is renewed every day in the footsteps of tradition.