Umani Ronchi was born more than 60 years ago in Cupramontana, where the heart of Verdicchio Classico beats, and then explored numerous other areas of the Adriatic land. It is Gino Umani Ronchi, who begins to write our story. He does this by creating a small agricultural company in the Marche region. A few years later, Roberto Bianchi, a building contractor from Ancona with a strong passion for agriculture, entered that small business, and his son-in-law was Massimo Bernetti, who had recently graduated in Political Sciences, with the prospect of a diplomatic career.